DiGiSPICE: Industry Monitoring 20 March 2019
- Priyanka Kanodia
- Mar 27, 2019
- 7 min read
DiGiSPICE
Industry News
Swiggy’s Email Marketing campaign sets a new record with 7% CTR on a user base of millions
Publication- ET Brand Equity
Edition- Online
Date- 20 March, 2019
Swiggy, a food ordering and delivery platform created a new record in Email Marketing by achieving a Click Through Rate (CTR) of 7%, Open Rate of 25% on a user base of millions. With the average industry standard being 1-1.5%, Swiggy’s campaign has set a new benchmark in Email Marketing.
Swiggy’s Email campaign is predominantly aimed to build a sense of curiosity amongst its users. The Email embedded with a CTA (Call to Action) directs the users to the Swiggy app where they could access their unused coupons. The details of the offer/coupon were not revealed in the Email subject line or content – thus creating a sense of curiosity among the users.
Email has always played a major role in growing Swiggy’s business and reaching out to a significant part of the consumer base. But as the user base grew, the team started experiencing deliverability issues and switched to Smartech, the AI-powered marketing automation & analytics suite by Netcore Solutions, a global marketing technology provider.
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Nazara Technologies and Delta Corp Invest Rs 40 Cr In Casino Gaming Company HalaPlay
Publication- BW Disrupt
Edition- Online
Date- 20 March, 2019
Nazara Technologies Ltd., India’s leading gaming company and Delta Corp Ltd. India based casino gaming company, together invest Rs 40 crore as part of Series-A funding round in HalaPlay. Halaplay is a real money based daily fantasy sports platform. HalaPlay launched in 2017, has seen explosive growth in the user base and total transactions since then. HalaPlay has in the past received investment from Nazara Technologies, Kae Capital, Angel List, and other angel investors and is currently set to be the second largest Daily Fantasy Sports (DFS) platform in India. Halaplay has seen 10x user growth in the last 12 months and will exponentially grow with over 1 crore active players to play in upcoming cricket season.
According to Swapnil Saurav, CEO, Halaplay, “Getting funding support from two of India’s largest gaming companies instills faith in us as a team taking us a notch higher in the Indian fantasy sports arena. Fantasy sports has been on the rise with the market being estimated to be $1 billion currently and is expected to go up to $5 billion in the next two years and hence this boost could not have come at a better time ensuring and enabling our growth along with.”
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TDC selects Ericsson to roll out commercial 5G
Publication- Tech Observer
Edition- Online
Date- 20 March, 2019
Ericsson said that it has been selected by Danish service provider TDC to roll out nationwide commercial 5G, as part of a major network overhaul, and provide managed services through the Ericsson Operations Engine.
Also encompassing R&D innovation, the collaboration will enable TDC to drive its ‘Digital Denmark’ ambitions – to empower a new digital economy era and enhance Denmark’s reputation as a digital leader – by helping mobile broadband subscribers, enterprises, industries, and society to capitalize on 5G, the Internet of Things (IoT), and Industry 4.0.
TDC’s 5G network will be enabled by Ericsson’s 5G Platform. Ericsson will modernize TDC’s entire Radio Access Network (RAN) network with the latest solutions from Ericsson Radio System, while TDC’s core network will be modernized with Ericsson’s dual-mode 5G Cloud Core solution.
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China Telecom, Tata Communications team up for IoT services delivery
Publication- ET Telecom
Edition- Online
Date- 20 March, 2019
China Telecom and Tata Communications come together on the Internet of Things (IoT) offering in the Chinese market, Mumbai-based group’s company in a statement Wednesday said.
The partnership, according to it, would allow companies to deploy and manage IoT devices easily and cost-effectively within China and internationally across multiple industries, including consumer and industrial electronics manufacturing, automotive, transport and logistics.
Under the alliance, China Telecom Global would offer Tata Communications with connectivity for Mainland China, Hong Kong and Macau. Tata Communications can also, leverage China Telecom’s vast 4G network resources to support its customers with competitive and high-quality IoT connectivity in the Greater China market.
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Opinion | Big data economists and their role in shaping the future
Publication- Livemint
Edition- Online
Date- 20 March, 2019
A recent article by CNN reporter Lydia DePillis says that Amazon has hired more than 150 PhD economists in the past few years. The online retailer is perhaps the biggest employer of economists in the US after the Federal Reserve. The key point is that these economists are at the centre of the action rather than detached advisers to senior management. “Amazon’s economists game out real estate decisions, set the lowest prices that will deliver a profit, precisely determine what customers care about and whether advertisements are working—all using machine learning algorithms that automate decision making on a massive scale," writes DePillis.
The growing role of economists in technology companies can be explained by the ubiquity of data as well as the power of computing. That is not all. Economists now have another role besides trawling through an ocean of customer data to find patterns. Economists have played a central role in the design of many online markets.
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Tech Mahindra trains employees in blockchain, cybersecurity, AI, machine learning, 5G to achieve this target
Publication- Zee Business
Edition- Online
Date- 20 March, 2019
With fast technological advancements, learning new skills and technologies have become necessary for employees to stay relevant in their jobs. Tech Mahindra is reskilling its employees in digital and next-generation technologies such as blockchain, cybersecurity, artificial intelligence (AI), machine learning (ML), robotics, automation, and 5G, the company said. It has stitch partnerships with online education partners such as Pluralsight, edX.org, and FutureSkills for the reskilling initiative.
Tech Mahindra said that it has also established a Blockchain Centre of Excellence to encourages its employees to develop Blockchain technology solutions. It is also investing in internal programmes such as RIDE to accelerate skilling on next-generation roles. The employees are given self-learning opportunities with various partners.
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Shenzhen Rolls Out New Blockchain-Based Invoicing System for Subway Rides
Publication- Crypto News
Edition- Online
Date- 20 March, 2019
China IS going big on blockchain technology. The country has started using this revolutionary technology in public services, and the first area to receive its benefits is public transport. In Shenzhen authorities have started issuing subway ride invoices backed by blockchain according to a local news report of Securities Daily. Since Shenzhen is first Special Economic Zone (SEZ) of China, this new e-invoicing system is not only going to make lives easier for its residents but also for authorities who used to work with an outdated system till date.
The system has been developed by Shenzhen Municipal Taxation Bureau in partnership with Tencent. The technology infrastructure of Tencent provides a credible backing to the system through company’s WeChat platform. The users can see a Shenzhen Metro passenger code on WeChat Payment voucher page after every ride, and by 15th of March the system had already issued more than a million electronic invoices backed by blockchain. The total value of those invoices was more than 1.33 billion Yuan, or $200 million (about 1,380 crore rupees).
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Blockchain Life 2019 23-24 April, Marina Bay, Singapore
Publication- Krypto Money
Edition- Online
Date- 20 March, 2019
On April 23-24 in Singapore, the global forum Blockchain Life 2019 welcomes 3000+ attendees and top companies at its 3d edition.The global forum 2019 highlights four significant topics: Blockchain, Cryptocurrency, StartUps and Mining. More than 3000 people including industry top speakers, funds and investors, blockchain startups and world companies, crypto traders, developers and miners – all are going to join Blockchain Life 2019 to discuss the latest trends and ways of earning money in the crypto market.
Among the participating companies: Listing.Help, CoinMarketCap, KuCoin, Cointelegraph, BitForex, Neo, Nem, BitBlock Capital, IvoryBay Capital, Gravitas Holding, InfiniVision, Jets Capital and other famous enterprises from all over the world. The previous Blockchain Life forum in November 2018 attracted over 4500 guests and became one of the largest world events in the industry. In 2019 the famous hotel Marina Bay Sands welcomes 3000 participants from 70 countries around the globe in Singapore.
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Data analytics to shape the future of earth observation
Publication- geospatial world
Edition- Online
Date- 20 March, 2019
On April 23-24 in Singapore, the global forum Blockchain Life 2019 welcomes 3000+ attendees and top companies at its 3d edition.The global forum 2019 highlights four significant topics: Blockchain, Cryptocurrency, StartUps and Mining. More than 3000 people including industry top speakers, funds and investors, blockchain startups and world companies, crypto traders, developers and miners – all are going to join Blockchain Life 2019 to discuss the latest trends and ways of earning money in the crypto market.
Among the participating companies: Listing.Help, CoinMarketCap, KuCoin, Cointelegraph, BitForex, Neo, Nem, BitBlock Capital, IvoryBay Capital, Gravitas Holding, InfiniVision, Jets Capital and other famous enterprises from all over the world. The previous Blockchain Life forum in November 2018 attracted over 4500 guests and became one of the largest world events in the industry. In 2019 the famous hotel Marina Bay Sands welcomes 3000 participants from 70 countries around the globe in Singapore.
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Delhi gets IoT-driven garbage bins which informs authorities when full
Publication- Geospatial World
Edition- Online
Date- 20 March, 2019
Steel Authority of India Ltd (SAIL) has launched Internet of Things (IoT)-driven garbage bins across South and North Delhi Municipal Corporation area, which automatically sends a signal to the waste collection authority once the bins are full.One of the key problems the Smart Garbage Bin solves is that it pre-informs the authorities, preventing bins from overflowing. Improperly disposed-off garbage is one of the main causes of the spread of various diseases as well as bad odours.
These waste bins are made up of SAIL SALEM stainless steel and will be set up in underground Reinforced Cement Concrete (RCC) pits at the corporation’s smart garbage station. “There will be separate bins for recyclable and non-recyclable wastes. The RCC pits will be covered with a pit-cover fabricated out of stainless steel slip-free sheets. Suitable openings on the pit cover will allow the sanitation crew to dump the collected garbage into the bins placed underground,” SAIL said in a statement.
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Prukalpa Sankar: better lives with the aid of Big Data
Publication- Inventiva
Edition- Online
Date- 20 March, 2019
Prukalpa Sankar co-founded SocialCops (http://www.socialcops.com/) in 2013 once she was simply twenty-one. Since then, SocialCops has partnered with over a hundred and fifty organizations across 7+ countries to confront the world’s most crucial issues with information. one in every of India’s quickest growing startups, SocialCops was featured on the Forbes Asia thirty beneath thirty and Fortune India forty beneath forty lists 2 years in a very row and was recognized to satisfy Prime Minister Modi mutually of India’s prime ten startups by NASSCOM.
SocialCops could be an information intelligence company. it had been supported as a result of, even in today’s data-driven world, no algorithmic program tells mayors the foremost optimized allocation of town budgets, no tool tells a ministry the way to optimize drugs offer chains supported malady irruption information, and no information set tells North American nation whether or not woman bathrooms in faculties are literally purposeful.
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