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Siemens Considers Using Blockchain-Based Tech In Transportation Industry
Publication- Krypto Money
Edition- Online
Date- 17 July, 2019
Siemens, a Self-proclaimed electrification, automation and digitalization global giant shows inclination towards adopting blockchain-based solutions. Siemens plans to employ blockchain in the transportation industry as reported by Forbes on July 15. Andreas Kind, the head of cybersecurity and blockchain at Siemens Corporate Technology stated that the firm is looking to incorporate blockchain tech into carsharing via Siemens Mobility, one of Siemens’ subsidiaries. As per the Enterprise CarShare website, carsharing is refered to using or renting a car for a short period of time, citing the rental service Zipcar.
Kind further elaborated over a issue with this system, that is related to associated fueling cards, which allows the car renters to refill on gas. However, the card is subjected to certain restrictions such as they can only use the card at specific stations and are prone to theft.
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Near nabs $100 million for big data insights into people and places
Publication- Inventiva
Edition- Online
Date- 17 July, 2019
Near, an AI-powered platform that crunches mobility data from 1.6 billion devices globally to deliver insights on human behavior, has raised $100 million in a series D round of funding from Greater Pacific Capital (GPC). Founded in 2012, Near pools datasets from myriad third-party sources, including data aggregators, app developers, public Wi-Fi hotspots, censuses, and more. It then applies analytics to help companies, such as brands, enterprises, publishers, or marketers, determine behavioral attributes of people in the real world. Near said that it develops its own AI and machine learning models in-house, which it uses to help cleanse data, remove noise, and automate audience curation through understanding the user’s query.
Near offers a couple of core products — Carbon, which is a data-enrichment offering that companies can use to enhance their own digital data with real-world attributes. And then there is its flagship software-as-a-service (SaaS) offering called Allspark, a marketing automation tool that allows marketers to visualize and analyze the dynamics of their target audience around location, demographics, interests, and more.
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