DiGiSPICE: Industry Monitoring 05 April 2019
- Priyanka Kanodia
- Apr 10, 2019
- 7 min read
DiGiSPICE
Industry News
AFFLE SHINES AT DIGIXX’19 AWARDS
Publication- Analytics Insight
Edition- Online
Date- 05 April, 2019
Affle (India) Limited (“Affle”), a leading global technology business, won three major awards at the 3rd edition of Digixx Awards’19 that was held in The Leela, Gurugram recently. The company was awarded Gold in Digital Marketing Excellence in Technology for its mobile fraud detection platform, mFaaS. We believe mFaaS sets us apart from our competitors as it offers a real time solution for addressing fraud, which is a major issue for online advertising.
mFaaS detects & blocks fraudulent non-human activities through various proprietary algorithms in live campaigns. It also helps advertising agencies, advertising networks and publishers to optimize the spend on marketing for their customers by helping weed out significant amounts of fraudulent traffic. Affle has already applied for seven patents for many of these algorithms which helps it differentiate human and non-human interactions and also check for instances of click, install, event and IP address-based ad fraud.
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Google Stadia to launch in India in 2021
Publication- The Indian Wire
Edition- Online
Date- 05 April, 2019
Google is looking forward to launching its Stadia streaming service in India by 2021. Google’s venture into gaming services in India has already been discussed with possible local partners and has been slated to come to India in two years, according to multiple sources familiar with the matter. Currently, Google Stadia is expected to launch in the U.S, Canada, U.K, and Europe, while other regions are yet to be announced. Google Stadia could mark the first game streaming service to be launched in India.
“We’ve been told that Stadia should be out in two years,” one content firm owner claimed on the condition of anonymity. “Game publishers have expressed interest as well and would be in touch with us too.” Nevertheless, with that being said, there is quite some skepticism regarding Google’s decision to launch Stadia in India, particularly about the internet speed that it would require.
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Flipkart, Amazon, and Oyo are the top 3 workplaces: Here’s why
Publication- Qrius
Edition- Online
Date- 05 April, 2019
A report from Linkedin found that Flipkart, Amazon, and Oyo are the top three most attractive companies for employees in India. Also among the top 20 are Uber, Swiggy, Zomato, and Ola. IT companies dominate the list, but banks and telecom service companies also make the list. The annual survey, Top Companies 2019: Where India wants to work now, ranks the country’s 25 most sought-after companies.
LinkedIn India News Editors Dipti Jain and Abhigyan Chand have based their findings on four main indicators of job satisfaction and company popularity such as employee retention and followers on a company’s page.
In fourth place is One97 Communications, the parent company of Paytm. It is swiftly growing in online marketing, sales, and human resources. “Paytm has done away with the concept of work appointments: employees are free to have impromptu meetings and occupy available rooms without blocking calendars”, says the study.
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THE ROLE OF AI IN BIG DATA CONCERNS
Publication- Analytics Insight
Edition- Online
Date- 05 April, 2019
Today, we’re nearer than we’ve at any point been marketing and one-to-one sales. First of all, we’re creating more information than ever before. Each second, we produce 6,000 tweets, 40,000 Google inquiries, and 2 million messages. By 2019, worldwide web traffic will outperform 2 zettabytes for each year. In layman’s terms, one zettabyte is equal to 1 billion terabytes.
Data generation at that scale is the initial move toward AI in light of the fact that it requires granular data about each target organization and prospect. In any case, it makes a more serious issue: How can organizations burrow through that much information for significant insights? All things considered, with great ol’ formed Google search and conventional promoting tools, they can’t. The web is simply excessively monstrous and disarranged for any of us to recognize what’s out there.
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IOT-EMPOWERED CANNATECH BOOSTING THE CANNABIS BUSINESS IN US
Publication- Analytics Insight
Edition- Online
Date- 05 April, 2019
The popularity of cannabis as decriminalized recreational and medicinal marijuana has hit the US legal cannabis sales up to $10 billion in last year. Its sale is expected double the market size in coming years and may lead to $20 billion by 2023.
With these rising sales, the emergence of new vertical technology “cannatech” can be witnessed in the marijuana market. Looking at the agricultural and business aspects behind its growth in the market, it offers a perfect ecosystem for new-age technologies to intervene in the process.
Despite all the fame, there are still some obstacles come in the way of growers, manufacturers, and retailers in this business. The inclusion of high taxes, refusal from banks, competition with the black market are some of the major challenges for the traders in the industry. There is a need for proper organization and efficiency in marijuana’s business operation.
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4 Programming Languages Every Big Data Enthusiast Must Ace
Publication- Analytics India
Edition- Online
Date- 05 April, 2019
Every programming language has its own set of features. If one wants to pioneer in any particular domain of technology, it is very crucial to have a strong command over any programming language. Coding can be said as the most initial and primary thing in a developer’s toolkit.
It is widely known that Python is not only useful but also the most used languages around the globe. Besides Python, there are also several languages which are used by the developers while working on Big data. In this article, we list the programming languages which are best suited for working on Big data.
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IBM And National Council of Clerks Introduce Blockchain Platform-based Commercial Court Solution
Publication- Owlt Market
Edition- Online
Date- 05 April, 2019
IBM and the National Council of Clerks (NCC) have introduced a commercial court solution. This was officially announced on March 14, 2019. The commercial court solution is based on a blockchain platform. French commercial court clerks will use the solution for a commercial and corporate registry. The clerks will use a blockchain network for bringing transparency to legal transactions.
They will use the network for recording and sharing information like the regulatory information of companies and status changes (a company is registered in a court office and changes to the court office, changes to corporate names, a new branch office addition, and business dissolution) related to the company which is registered on the French territory. It is stated that this initiative can help in strengthening the commercial and corporate registry position in the European Union.
The blockchain platform is built on a Hyperledger Fabric framework. The framework is an open source project or a permissioned blockchain infrastructure hosted by the Linux Foundation. It is designed for streamlining the information sharing among the clerks. It improves efficiency and provides better services to companies as well.
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Our Learnings From Implementing Blockchain: Abhijit Singh, Lead – Strategic Initiatives, Blockchain, ICICI Bank
Publication- Express Computer
Edition- Online
Date- 05 April, 2019
Emerging technologies are always risky. When executed well, they seem great, but when they fail, the downside can be huge. ICICI Bank, has undertaken a series of big bets on emerging technologies, and it is always interesting to know the bank’s perspective on the approach taken for adopting emerging technologies. To understand the bank’s approach, we spoke to Abhijit Singh, Lead – Strategic Initiatives, Blockchain, ICICI Bank
What was the need for the bank to consider a technology like Blockchain?
Blockchain has many advantages. The technology is designed to be immutable, and once information is written to a blockchain, it cannot be altered. This has tremendous benefits for our industry. In any supply chain, there is a long chain of participants. With the use of Blockchain, you can bring in transparency and consensus more efficiently.
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Who will be spending on big data and business analytics?
Publication- Infotech Lead
Edition- Online
Date- 05 April, 2019
Revenues for big data and business analytics solutions are forecast to grow at 12 percent to $189.1 billion this year, and will reach $274.3 billion by 2022. “Digital transformation is a key driver of big data and business analytics spending with executive-level initiatives resulting in deep assessments of current business practices and demands for access to data and related analytics and insights,” said Dan Vesset, group vice president, Analytics and Information Management at IDC.
Banking, discrete manufacturing, professional services, process manufacturing, and federal / central government are currently making the largest investments in big data and business analytics solutions globally. Five industries — banking, manufacturing, professional services, process manufacturing, and federal / central government — will account for $91.4 billion of big data and business analytics revenue this year.
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Dentsu Aegis Network Data Labs Launches Blockchain Engine
Publication- Ad Age India
Edition- Online
Date- 05 April, 2019
As an industry-first move, the Data Sciences Division of Dentsu Aegis Network (DAN) India has announced the launch of its own ‘DDLCoin’ with an aim to power transactions on its flagship product, DAN Data Labs. Being an industry that is swift to adopt new technologies to scale operations and drive innovation, this ad tech ecosystem promotes and fortifies new technologies while offering its clients with holistic innovative solutions. With a team of data scientists, ethical hackers and martech experts, the Data Sciences Division of DAN powers its DDLCoin with blockchain.
Commenting on the launch of the ‘DDLCoin’, Vivek Bhargava, CEO DAN Performance Group, said, “Trust and transparency has become almost a necessity in the way we enter into contracts with our clients. The recent wave of distrust in the advertising ecosystem has provided many in the industry with sleepless nights. With the use of trust-building technologies like distributed ledgers – known as the blockchain, the ad tech industry has the unique opportunity to rebuild trust by creating a more transparent ecosystem for all.
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Siemens, SAS partner to deliver AI-embedded IoT Analytics for edge and cloud
Publication- Money Control
Edition- Online
Date- 05 April, 2019
Siemens Digital Industries Software and SAS announced a new partnership that will help companies create new IoT edge and cloud-enabled solutions by applying SAS and open source streaming analytics through Siemens’ MindSphere. Users will gain access to SAS advanced and predictive analytics in MindSphere, which can accelerate the adoption of machine learning (ML) and artificial intelligence (AI) in Internet of Things (IoT) environments.
“SAS is a recognized world-leader in advanced analytics, machine learning, and artificial intelligence. We are excited to leverage their analytics in MindSphere,” said Stephen Bashada, Executive Vice President and General Manager of Siemens MindSphere. “The combination of Siemens’ deep industrial domain knowledge with SAS’ deep analytics knowledge is a powerful step forward for IoT.”
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Central banks leading the way in blockchain experimentation
Publication- Money Control
Edition- Online
Date- 05 April, 2019
Although central banks are among the most cautious institutions in the world, they are, perhaps surprisingly, among the first to implement and experiment with blockchain technology. Central banks have been quietly researching its possibilities since 2014. Over the past two years, the beginning of a new wave has emerged as more central banks launch large-scale pilots and research efforts, including rapid and complete cross-border interbank securities.
The Blockchain and Distributed Ledger Technology team at the World Economic Forum interviewed dozens of central bank researchers and analysed more than 60 reports on past and current research efforts. The findings were released in a white paper, titled “Central Banks and Distributed Ledger Technology: How are Central Banks Exploring Blockchain Today?”
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