DiGiSPICE: Industry Monitoring 07 February 2019
- Priyanka Kanodia
- Feb 8, 2019
- 6 min read
DiGiSPICE
Industry News
Paytm Money launches Pay Later feature for MF investments
Publication- News Barons
Edition- Online
Date- 07 February, 2019
India’s largest online platform for mutual fund investments and the wholly owned subsidiary of One97 Communications Limited that operates Paytm, today announced the launch of the industry-leading “Register SIP Now, Pay Later” feature for its users.
A vast majority of investors on Paytm Money choose to invest via SIP mode in mutual funds on its app. With this newly launched feature, all investors now have the option to start their SIPs by making the payment immediately or choosing to pay later. For users opting for this, Paytm Money sends the SIP for registration to the AMC once the first payment for the Mutual Fund scheme is made successfully.
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Swiggy's Email Marketing Campaign Sets a New Record With 7% CTR on a User Base of Millions
Publication- IT News Online
Edition- Online
Date- 07 February, 2019
Swiggy, India's largest food ordering and delivery platform created a new record in Email Marketing by achieving a Click Through Rate (CTR) of 7%, Open Rate of 25% on a user base of millions. With the average industry standard being 1-1.5%, Swiggy's campaign has set a new benchmark in Email Marketing.
Kalpit Jain, Group CEO, Netcore Solutions, says, "Email Marketing is still going strong today and when done the right way fetches a marketer the desired results. Swiggy had a high engaging email list, the idea was to keep up the momentum with the right messaging and further increase Inbox deliverability. Within a period of 4 months, Swiggy was able to increase user engagement by more than 75% using our AI-based email delivery and expert consultation."
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IoT-enabled vending machine startup NutriTap raises Rs 2 crore in seed funding
Publication- ET Tech
Edition- Online
Date- 07 February, 2019
A clutch of well-known angel investors, including Patni scion Apoorva Patni, have led a Rs 2 crore seed funding round in Gurgaon-based Internet of Things (IoT)-enabled vending machine startup NutriTap. The year-old startup provides healthy snacks and beverages to Corporates, Hospitals, Airports, colleges and public places through their completely digital, IoT-supported vending machines, which accepts all forms of digital payment.
“We are present in more than 50 premium corporate offices in Delhi-NCR and Mumbai. The seed money will help us quickly scale our vending machines to over 500 locations in top-4 cities,” NutriTap Chief Executive Rajesh Kumar said in a company-issued statement.
The NutriTap vending machines offer customers a range of products- coconut water, greek yoghurt, fresh juices, millet-based snacks, jaggery-chana, soya milkshake and vitamin-reinforced water on tap - according to the press release.
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Swiss exchange SIX to launch blockchain
Publication- Deccan Chronicle
Edition- Online
Date- 07 February, 2019
Swiss exchange SIX plans to launch its new SDX trading platform using blockchain technology to speed up trading in the second half of this year, Chairman Romeo Lacher said on Wednesday. The new SIX Digital Exchange (SDX) will initially run parallel to the existing SIX platform, which involves three steps to complete a trade, often over several days.
Two of those steps vanish in a blockchain distributed ledger, meaning a transaction can be completed in fractions of a second. “The supervisory board will probably decide (on the project)in late summer,” Lacher told Reuters on the sidelines of a Swiss Finance Institute conference, adding the group was clarifying legal and regulatory issues with the Finma market watchdog. SIX had earlier signaled a summer start date for the alternative bourse, which it expects to overtake its traditional trading platform within a decade.
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Blockchain Events 2019 To Educate Attendees
Publication- Owlt Market
Edition- Online
Date- 07 February, 2019
The Blockchain events company EVOLV is a parent company who came up with a few debuted events in 2019 in order to educate attendees about Blockchain technology and its debuted events are HODL Rally, Vegas Blockchain Week and World Crypto Conference (WCC). The company basically aims to deliver the world’s most immersive and experiential gatherings.
EVOLV organizes events with the main objective to provide industry leaders with a global platform where they can share their projects and technologies not only with attendees but also with those businesses, investors, experts, and developers who are actually using blockchain and cryptocurrency on a daily basis.
HODL Rally is known as the world’s first cryptocurrency-inspired supercar rally. It will be held across the European Continent for 8 days where attendees will be provided with crypto-themed experiences. It also includes a week-long series Barcelona Blockchain Summit which will feature executives in order to showcase solutions along with real-life use cases of the blockchain.
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The Pistoia Alliance Launches Next Phase of Blockchain Project to Develop Life Science R&D Use Cases
Publication- Owlt Market
Edition- Online
Date- 07 February, 2019
The Pistoia Alliance, a global, not-for-profit alliance that works to lower barriers to innovation in life sciences R&D, is today launching the next phase of its blockchain project. This phase will focus on the development of practical life science R&D use cases that deliver clear ROI, as well as identifying which applications of blockchain will provide little value to the industry.
The Pistoia Alliance will work with members to examine three areas blockchain has potential to improve; data identity (validating where and who data has come from), data integrity (ensuring data hasn’t been tampered with), and data sharing (within and between organisations). This latest chapter of the project follows the extensive work the Alliance has already undertaken to educate the industry about blockchain and support the sharing of knowledge and skills.
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Blockchain Office, Isle Of Man Sandbox And Seed-to-Sales: New Blockchain Technology Developments
Publication- Owlt Market
Edition- Online
Date- 07 February, 2019
The Isle of Man is a self-governing British Crown dependency who has declared the launch of an Isle Of Man Blockchain technology Sandbox along with a Blockchain Office formation. The Sandbox will be used for cross-border testing. It will gain profit from future participation. Sandbox applications will be on the marketplace from March. It is stated that those people will not be charged fees for the provided facility who will participate at the early stage. These applications will enable these participants to develop blockchain platforms along with the testing method.
The Office will facilitate a relationship between businesses and regulators, encourage a relationship between companies, provide expertise, guidance and marketing support, and help businesses with design and future-proof concepts which will act as per the relevant legislation and regulation. It will be fully operational from this spring. It is the gateway to participate in the Sandbox.
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Blockchain Analysis Suggests Quadriga Was Moving Ether to Larger Exchanges in January
Publication- Crypto News
Edition- Online
Date- 07 February, 2019
The story of Quadriga seems to be getting more and more complicated with every passing day. A number of experts, analysts, and even some amateurs are out in the wild to find out what actually transpired at this Canadian cryptocurrency exchange. The more they dig into it, the more twits and turns come to the story.
The latest twist came yesterday when some cryptography experts who’re adept at scouring public blockchains to extract the evidence seemed to suggest some other possibilities of the case. One among them is Emin Gün Sirer, a Cornell University professor. And according to him, what’s happening at Quadriga doesn’t make any sense.
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Ginjer up With SenRa's Low-Cost IoT Analytics Platform
Publication- Business Wire India
Edition- Online
Date- 07 February, 2019
SenRa, a PAN India Low-Power Wide-Area Networks (LPWANs) provider for long range-based (LoRa®-based) IoT applications, today announced the release of their new low-cost IoT analytics platform, Ginjer™. With the availability of Ginjer™, SenRa is now able to provide customers with true end-to-end IoT solution offerings while still ensuring a very competitive price.
With the current increase in Internet of Things (IoT) deployments taking place across the globe, IoT platforms have started to play a critical role in the successful roll-outs of IoT solutions. Real-time analytics provide customers the ability to get immediate insight on their business operations, cost savings, and overall return on investment (ROI).
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Vulnerable Apps Puts Half Of IoT Gadgets On Security Risk – Study
Publication- The Live Mirror
Edition- Online
Date- 07 February, 2019
Smart Home Gadgets based on IoT technology empower our house to live an innovative life. Be it a smart bell, smart lighting, smart lock, etc these gadgets bring an extra layer of technological advancement to our lifestyle. IoT gadgets use internet functionality to stay connected with us, through a smartphone app we can control an array of features with ease. But are they secure enough?
Researchers from Brazil’s Federal University of Pernambuco and the University of Michigan came out with new research that points towards the darker side of IoT devices. They tested 32 Smartphones Apps used to control 96 top-selling IoT gadgets on Amazon which uses Wi-fi and Bluetooth. The test results revealed around 31% apps (corresponding 37 devices from 96) had no encryption, while 19% of them had hard-coded encryption keys, but an attacker can reverse engineer them to manipulate their security.
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